Communications and marketing professional capturing and sharing stories for private schools in Orange County, CA.

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Intro

It all started on the soccer field. Spending hours standing on the pitch watching my kids play soccer was not something I could do without fidgeting. So, I started taking pictures at the games. Soon, I was the team photographer, sharing photos and videos with parents and creating highlight videos. Now, years later, I am sharing the stories and images of students attending school each day. My goal is to capture those “light bulb moments” when a student understands a concept, the bond of two friends holding hands as they walk to lunch, unforgettable performances by talented students bravely putting themselves out there on stage, or an inspiring teacher who knows just how to reach a struggling student.

Using words, pictures, and videos I share with parents the unique school culture that they are not able to see each day once they wave goodbye to their children in the morning.

For work history, please see my resume here.

 
 
 

Examples of Work

Articles and Ads

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“Discovering” Campaign

A three-part campaign used during the admissions season:

  • Discovering by Doing

  • Discovering Their Gifts

  • Discovering Gratitude

 
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#uKnightedTogether campaign during school shutdown

Promoted how St. Anne School (home of the Knights) was able to quickly pivot to online learning during the school shut down do to state stay-at-home order in the spring of 2020. Ads appeared in local magazines and social media campaigns. #uKnightedTogether

 

Feature article in local magazine

Four-page feature article appeared in the March 2021 issue of Laguna Niguel Magazine. The article highlighted St. Anne School’s exceptional technology teacher. Click the image to read the full article.


Feature article in local magazine

Four-page feature article appeared in the February 2020 issue of Laguna Niguel Magazine. The article highlighted St. Anne School’s performing arts teacher and award-winning program. Click the image to read the full article.


Feature article in local magazine

Four-page feature article appeared in the October 2019 issue of Laguna Niguel Magazine. The article highlighted the academic strengths and new additions to the school. Click image to read the full article.


Article in local magazine

Two-page article appeared in the December 2020 issue of Laguna Niguel Magazine highlighting St. Anne School’s outreach partnership with Operation Christmas Child. Click the image to read the full article.


Article in local magazine

Two-page article appeared in the August 2020 issue of Laguna Niguel Magazine highlighting a talented St. Anne student who is a top ballerina and competes internationally. Click the image to read the full article.

 
 

Examples of Work

Photography and Videography

Knights in a Knutshell -St. Anne School

Weekly videos highlighting classroom academics and events on campus. Please contact me for links to videos.

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Annual Fund - St. Junipero Serra Catholic School

Created a fun and engaging video using students to support the Annual Fund campaign. Please contact me for links to videos.

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Parent Testimonial - St. Junipero Serra Catholic School

Filmed and created a testimonial video supporting the Annual Fund. Please contact me for links to videos.

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Website Video - St. Junipero Serra Catholic School

Filmed and created five videos for the school website illustrating Student Learning Expectations. Please contact me for links to videos.

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 Additional experience:

  • Website development and management using FinalSite, Blackbaud/Whipple Hill, and Squarespace platforms.

  • Email marketing.

  • Some experience creating print materials such as brochures, banners, and signs).

Contact Me.

scallahan@cox.net | 949-636-6559